A couple of weeks ago I changed part of my photography pricing structure to reflect the market in the Obama Era. Today I am changing the pricing structure for the rest of my services. It makes no sense to be in a business if you are not there to make a profit. When a client pays for photographic work they are not paying just to hear a shutter click. They pay for the results. If clicking the shutter was all there was to it I would charge minimum wage, or less. If I spend 4 hours on a clients location I will usually spend 2 to 4 days (and sometimes more) working on their project in post production.
The money I make is roughly spent in four ways:
1.) 25% for office, lab, studio rental
2.) 35% for supplies, travel, postal, and other services I need to complete my work.
3.) 15% for equipment replacement and rental
4.) 25% for God, my charities, and me. My charities include Wounded Warriors, St. Jude’s Children’s Hospital, and others.
To compete with the high cost of doing business my prices are subject to change without notice.